Dream Practice,

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The Stress-Free Way to Choose the Optimal Practice Location

Selecting a practice location is one of the most important decisions as an optometrist you will make. Before spending six or seven figures - you need to ensure you’ve chosen the right location.

Enter Pinpoint

Historically this decision is outsourced or based on a gut feel. The care you provide as an optometrist is based on years of research, evidence, and experience. Your practice location selection process should look the same.

We work with you to ensure when you pick a location it’s the RIGHT one.

I want to pinpoint my practice

Optimize Practice Location Based on Business Goals

Whether it is evaluating where within a city or zip code to be located or a specific address we can help.

Provided Detailed Analytics

Pinpoint delivers detailed analytics, including local spending on services, competition levels, and drive times, to help you select the most profitable and strategic location for your practice.

Provide Market Analysis

We use advanced location analytics to analyze your clientele and psychographic segmentation tools to understand their behavioral insights, helping you strategically position your practice and effectively reach your ideal clients.

We help the following:

Private Practice

  • Whether you are a DeNovo Start-Up or opening a satellite practice, we are here for you.
  • By accessing data previously only reserved for large corporate groups you can stack the odds in your favor with your location selection.
  • Small and family-owned businesses are the backbone of America. We want to see it stay that way.

Corporate Optometry Groups

  • Competition has become extremely fierce as more venture and private equity money enters optometry.
  • Having better and more precise data to drive decisions ensures you see a return for each practice you open.
  • Have more than 10 reports you would need in a year - contact us for volume pricing.

Speciality Practice

  • Your needs are unique and you might have some custom desires for the optimal practice location. We can help.
  • Your general optometry practice peers may be your end client - we can pinpoint where in your desired area provides the best blend of accessibility and opportunity.

What report do I need?

A great question: let our simple guide answer that for you and see what a sample report looks like. Our reports are best for the following:

Pinpoint Comprehensive Report
Comprehensive
Report

DeNovo/Startups:
Finding Your Perfect Location with Conviction.

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Pinpoint Market Analysis Report
Market Analysis
Report

Expanding Optometry Practices:
Growing or Relocating with Confidence.

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Pinpoint Local Comparision Report
Location Comparison
Report

Existing Practice Owner: Looking to move locations understanding best opportunities - already have building locations in mind.

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Client Insights
Client Insights
Report

Existing Practice Owners:
A marketing report on current psychographics of clientele. 

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Pinpoint Comprehensive Report tilt

Want to see what working with us looks like?
Get a sample report!

Curious about how we can help you choose the perfect location and connect with your ideal clients? At Pinpoint, our comprehensive reports utilize advanced location analytics to assess potential sites and understand client demographics, while psychographic segmentation tools provide deep insights into client behaviors and preferences. Our sample reports highlight how these tools work together to guide your site selection and marketing strategies, ensuring you make informed decisions that align with your practice's goals. Request a sample today to see how we can help you find the ideal location and reach the right audience from the start.

Pinpoint Site Selection Report

Site
Selection

Pinpoint Market Analysis Report

Market
Analysis

Pinpoint Local Comparision Report

Location
Comparison

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read our
optometry blogs

Stay informed about the latest trends and insights in the optometry industry, and discover how our services can help your practice thrive. Our posts provide valuable tips, industry updates, and expert advice tailored specifically for optometry professionals, helping you stay ahead of the curve and achieve your practice’s goals with confidence.

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